About this presentation

related to ATMOsphere Europe 2012
published on 7 November 2012
1 MB

The cooling can be responsible for up to 20% of Red Bull’s product carbon footprint. In order to reduce carbon emission, Red Bull has started the switch to hydrocarbon beverage coolers. The beverage company aims to realise 100% HC equipment procurement in 2013 except for Japan and the US. Until now, Red Bull has already adopted 313,000 units of HC “ECO Coolers” globally, which combine the use of hydrocarbons R290 and R600a. The systems represent 35% of Red Bull’s entire fleet of cooling equipment. ECO Coolers consume up to 45% less energy than previous generations of cooling equipment. 

About the speaker(s)

Juergen Brenneis

 

Juergen has started at Red Bull in March 2008 as Product Manager Retail within the Global Purchasing Department and since February 2013, Juergen is heading the Global Purchasing Team for Point of Sale Materials. He has implement the ECO Cooler strategy and has successfully driven the phase out of HFC refrigerants since 2008. In his position he is globally responsible for all technical and commercial aspects for the Red Bull Cooler fleet.