About this presentation

related to ATMOsphere Europe 2013
published on 16 October 2013
8 pages
458 KB

Jürgen Brenneis presents Red Bull's achievements in adopting hydrocarbon-based coolers in its global cooler fleet. Today, Red Bull has already equipped almost half of its 1 million coolers globally with hydrocarbon coolers. Brenneis also shares the company's experience in getting the approval for hydrocarbon coolers in the US market, and pointed out the importance of being aligned and having a good network with policy makers.

About the speaker(s)

Juergen Brenneis

 

Juergen has started at Red Bull in March 2008 as Product Manager Retail within the Global Purchasing Department and since February 2013, Juergen is heading the Global Purchasing Team for Point of Sale Materials. He has implement the ECO Cooler strategy and has successfully driven the phase out of HFC refrigerants since 2008. In his position he is globally responsible for all technical and commercial aspects for the Red Bull Cooler fleet.