About this presentation

related to ATMOsphere Europe 2013
published on 16 October 2013
12 pages
1 MB

In his presentation, Maarten ten Houten, Sustainability Manager - Global Marketing at Heineken, discusses the company's measures to achieve its CO₂ emissions reduction targets. Green fridges, using hydrocarbons play an important role in achieving these targets, as cooling accounts for 29% of Heineken's carbon footprint. He highlights the importance of rolling out hydrocarbon coolers also in developing countries, as well as the importance of training to become confident with the technology.

About the speaker(s)

Maarten ten Houten

 

In 2011 Maarten joined Heineken as Sustainability Manager Global Marketing, globally responsible for all brands on 5 work streams in Heineken’s “Brewing a Better Future” Program: green marketing & activation, green packaging, green cooling, green distribution, and carbon footprint modelling.

Before joining Heineken Maarten worked for 11 years in various sustainability roles in Philips Electronics (2001-2011). Maarten started working in sustainability for several consulting firms in 1992.