On the second day of ATMOsphere Europe 2015 the Consumer Goods Panel gathered several members of the Refrigerants Naturally! Initiative, who presented on their success in placing HFC-free equipment on the market. For example Red Bull has placed 543,000 hydrocarbon (HC) ECO Coolers, and in 2014 achieved 100% HC procurement, except in Japan. Presenting a global perspective on market trends in the food retail and service sector, Nina Masson of shecco predicted a “growing appetite” for natural refrigerants, specifically hydrocarbons, in North America.